With web2.0 taking over the world, just about every man and his dog decides that the only way to 'get the kids on board' is to make things interactive.Marks and Spencer, in an attempt to gain popularity after the disasterous campaign to only sell right wings of chickens in their 'Tastes of the Poverty Stricken Deep Fried South' range, decided to set up a microsite called DrawOnMyNan, which saw 'Ver Yoof' sending in snaps of their handiwork on their respective grandmothers.
The site becomes so popular that Marks and Spencer ends up closing the chain and focusing mainly on crude drawings on pensioners.
www.drawonmynan.com
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